While there are literally thousands of WordPress themes available for free, most of them, well, suck and don’t offer much (if any) customization options. While good design won’t help you sell a crappy product, if your product is good, a beautiful design will definitely improve your brand’s perceived value, get you more sales and leads. If you want people to trust your brand and improve its perceived value, you will need a beautiful looking website. And if you don’t know already, you can’t sell people anything if they don’t trust you. If you are using a poorly designed theme for your website, your brand will lose credibility and trust. Here’s the deal: the design of your website matters as much as (if not more than) the content you publish.
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